Times are changing, and so is the way people consume news. People have grown accustomed to receiving information directly, clearly, and simply. As a result, the media landscape is evolving, and digital media is exploring new avenues. Yet the fundamental principles of journalism—bringing public issues to light, questioning those in power, and communicating facts to society—remain unchanged. Built on these values, Akshara Today Digital is making its own mark in Telugu digital journalism.
Launched on September 3, 2023, Akshara Today quickly connected with Telugu readers. Founded under the leadership of senior journalist Vittam Vijay from Nizamabad, this web news portal has brought thousands of stories to its readers over the past three years and built a readership numbering in the hundreds of thousands.
Public Issues at the Centre
Beyond delivering news, Akshara Today distinguishes itself by giving a voice to public concerns. It highlights local problems, identifies shortcomings in governance, and questions the government authorities concerned. Guided by the belief that “It is not enough to highlight a problem; we must also seek a solution,” it provides a platform for the issues people face. From villages to towns and cities, it brings readers stories about everyday challenges, the implementation of government schemes, administrative practices, and social issues, striving to reflect public opinion.
From Local to Global
Akshara Today’s coverage extends well beyond local affairs. Alongside important developments in Telangana and across the Telugu states, it keeps readers informed about national and international events. Its coverage spans politics, commerce, and natural disasters—including earthquakes, tsunamis, landslides, floods, and cyclones—as well as entertainment, devotion, spirituality, astrology, horoscopes, business, technology, education, and employment opportunities. It has expanded its content to bring information from many different spheres together on a single platform.
Beyond the Telugu States: A Worldwide Readership
Akshara Today has readers and viewers not only in Telangana and Andhra Pradesh but also in the United States, the United Kingdom, Australia, Europe, the Gulf countries, and other regions. This international audience reflects its reach in digital journalism. For Telugu people living away from home who want to stay connected with news from their hometowns, Akshara Today has become an accessible digital platform.
From Web News to Digital Media
Recognising changing audience preferences, Akshara Today took its journey a step further by launching Akshara Today Digital Media on August 15, 2026. It expanded its digital media operations from Madhapur–HITEC City in Hyderabad, the capital of Telangana. Through platforms such as YouTube, Instagram, X, and Facebook, it brings timely information to the public at speed. Its digital journey aims to connect with everyone—from readers of written news and viewers of video content to a new generation that follows information on social media.
The organisation also has a print media presence. Kouchika Alekhya serves as publisher, while Vittam Vijay continues as editor. It has Nizamabad, Nalgonda, Rangareddy, and monthly editions, with the RNI numbers listed as TELTEL/2015/62326, TELTEL/2015/64160, 132977 APTEL/2015/60422.
Three Years of Progress: Moving Forward with Greater Responsibility
What began as an idea on September 3, 2023, has grown into a news platform over the course of three years. Through thousands of news stories, Akshara Today has reached hundreds of thousands of readers. It continues to respond to public concerns, question governance, and provide information that society needs. Having expanded beyond web news into the broader digital media space, Akshara Today now has an even wider journey ahead. On the occasion of its anniversary on September 3, it extends heartfelt thanks to its readers, viewers, and well-wishers for their continued support.
Kouchika Alekhya — Founder and CEO
Kouchika Alekhya, who hails from Nizamabad district, founded Akshara Today Digital Media out of a passion for the media industry. After completing her B.Tech, she established the organisation with the ambition of making her mark in journalism. As the founder of Akshara Today, she continues to serve as its CEO.
She has consistently stood beside her husband, senior Eenadu journalist Vittam Vijay, helping lay the foundation for his vision and supporting him as they move forward. She takes an active role in guiding her team towards success. With a forward-looking approach to the media industry, she continues to pursue the organisation’s expansion through careful planning.
Vittam Vijay — Co-Founder and Managing Director
Vittam Vijay, the journalist behind Akshara Today, has 16 years of experience in journalism, including 13 years with Eenadu. His career has equipped him with a keen eye for news, the ability to examine facts, and a deep understanding of public issues. Adapting that experience to the digital age, he developed Akshara Today as an independent platform.
With the aim of connecting more closely with Telugu audiences, he launched Akshara Today Digital in Hyderabad. His efforts were instrumental in establishing the digital media office there on August 15, 2026. He serves as the principal coordinator for delivering podcasts, interviews, and timely social media updates.
The Journalists Behind Akshara Today
Before a news story appears on a reader’s mobile screen, many hours of work go into it. From gathering information and verifying facts to crafting the copy and selecting a headline, every stage draws on journalists’ experience, judgement, and sense of responsibility.
Akshara Today is backed by a team of such experienced journalists. Having spent decades working at various daily newspapers, they bring their professional expertise to digital journalism and form a strong editorial foundation for the organisation. Each has a different journey and a distinct strength, but they share one goal: to present the facts to readers as they are.
Kummari Srishailam — Editor
Kummari Srishailam has more than two decades of extensive experience in journalism, having served in various roles across print, television, and digital media. His qualifications include a Diploma in TV Journalism from the Eenadu Journalism School, an MCJ and an MA in Sociology from Ambedkar Open University, and an LLB from PMR Law College under Osmania University.
He entered journalism in 2006 with the Telugu daily Prajasakti. He subsequently worked in Gajwel, Medak district, for Eenadu from 2008 and Sakshi from 2009. From 2010, he spent two years as a sub-editor at HMTV. In 2012, he undertook a year of TV journalism diploma training at the Eenadu Journalism School, after which he joined ETV News as a reporter.
He served as the Khammam district staff reporter from 2013 to 2016 and subsequently as the Nizamabad district staff reporter until 2024. He highlighted public issues at the grassroots level and worked towards their resolution. With a particular focus on human-interest and investigative reporting, he brought many issues to light.
He then worked for two years, until 2026, as a reporter in V6’s Hyderabad bureau, covering health, civil supplies, irrigation, and communist parties. He is currently associated with Akshara Today Digital Media.
Balla Sandeep Kumar — Associate Editor
Balla Sandeep Kumar has more than 19 years of experience in Telugu journalism, with a career spanning print and digital media. His distinctive approach goes beyond writing the news: he identifies the underlying issue and presents it in a way that readers can understand directly.
He began his media career in December 2007 as a junior artist at Sakshi. After receiving journalism training in 2010, he took on responsibilities as a sub-editor. He joined Namasthe Telangana in 2011 and worked there for two years. From 2013 to July 2024, he served as a senior sub-editor at Sakshi.
Drawing on his extensive experience in news editing, he has held a key role as Associate Editor at Akshara Today since August 2024. His work covers politics, local affairs, national and international developments, crime, lifestyle, and cinema. Identifying the essence of a story and expressing it with precision define his editorial style.
Naresh Chandan — Senior News Editor
Naresh Chandan, from Nizamabad, has two decades of experience in print and digital media. Having worked through different stages of the news industry, he has made his mark on the editorial desk, with an eye for the story behind the news.
He entered the media industry through Eenadu in 2008. He worked as a staff reporter at Manam in 2015 and in a bureau role at Mana Telangana in 2016. In 2017, he began another significant phase of his career as a sub-editor at Eenadu. He has served as Senior News Editor at Akshara Today since 2023.
He brings readers stories on politics, education, crime, and trending topics, alongside national, international, and lifestyle coverage. His experience in identifying the key element of a story and giving it appropriate prominence strengthens the editorial team. Looking beyond the headline to uncover the real story is a defining feature of his journalism.
Mallavarapu Pavithra — Senior Anchor
Mallavarapu Pavithra, from Guntur, has more than five years of experience as an anchor. She brings news to life through her voice. Alongside events and analysis, she presents complex subjects in simple, clear language, making them accessible to ordinary viewers while encouraging them to think.
She completed her MCJ during 2020–2022. While pursuing her studies, she joined ETV in July 2021. Within a short period, she was presenting the channel’s prominent 7 a.m. and 9 p.m. news bulletins. She currently serves as Senior Anchor at Akshara Today Digital Media.
Emandi Indumathi — Anchor
Emandi Indumathi, from Visakhapatnam, is a software engineer by profession. While continuing her work as a technology professional at Infosys, she joined Akshara Today Digital Media out of a passion for journalism.
With her voice and lively presence, Indu has become an active social media influencer. She has also worked as a freelance anchor. Her voice draws viewers’ attention to her news presentations, and she is currently showcasing her abilities as an anchor at Akshara Today.
Shashi Kiran Mottala — Chief Sub-Editor
Shashi Kiran Mottala has more than 20 years of experience in Telugu journalism. His career spans several areas of the profession, from sports reporting to sub-editing.
He began his media journey in 2005 as a sports reporter at Vaartha and subsequently worked for two years as a sub-editor. After training at the Sakshi Journalism School in 2010, he joined Sakshi as a sub-editor and rose to the position of senior sub-editor through his abilities.
Since November 2024, he has been responsible for editorial work as Chief Sub-Editor at Akshara Today. His principal areas of coverage include politics, local affairs, general news, crime, and viral stories. His strengths lie in his extensive experience handling news and his editorial judgement in deciding how much prominence each story deserves.
Kollouri Srinivas — Assistant Chief Sub-Editor
Kollouri Srinivas has nine years of experience in Telugu journalism. His career has taken him from journalism school to the professional news desk.
He joined the Sakshi Journalism School in 2016, where he learned the fundamentals of journalism. He subsequently worked as a sub-editor on Sakshi’s Karimnagar and Nizamabad desks. His desk experience has become a particular strength, enabling him to grasp stories quickly and present them simply and clearly to readers.
Since February 2025, he has served as Assistant Chief Sub-Editor at Akshara Today. He contributes stories across national and international affairs, politics, cinema, sports, and crime. Combining speed with factual accuracy, he brings precision and impact to the news desk.
Shivam Nagarani — Content Writer
Shivam Nagarani understands the interests of a new generation of readers and provides the information they need. She has five years of experience in Telugu journalism. Having worked as a journalist at the daily Kandili, she now contributes stories on a variety of subjects to Akshara Today’s digital platform.
Her focus is on presenting useful information in simple language, in keeping with the changing preferences of digital readers. Her coverage includes lifestyle, spirituality, health, education, jobs, government schemes, business, and personal finance. Guided by the questions “What information does the reader need?” and “How can it be explained clearly?”, she plays her own distinctive role in digital journalism.
Srinivas Choppara — Senior Videographer
Srinivas Choppara has extensive experience in the media industry. Driven by an interest in photography during his student years, he learned its techniques in 2006. He entered electronic media in 2009 through ABN Andhra Jyothi. Within just six months, his abilities helped him progress rapidly from assistant cameraman to principal cameraman.
In 2010, he joined T News as a programming cameraman and played an important role as a video journalist during the renewed Telangana statehood movement. He earned a reputation as a committed journalist who prioritised his duties even in highly tense situations.
In 2013, he took up responsibilities as a cameraman at Zee 24 Gantalu. He later made an impression through entertainment programmes at Raj News. He joined V6 News in 2018, continuing his career by covering numerous cover stories and special programmes for both the television channel and its digital platforms. He is now part of Akshara Today.
Balla Rakesh — Chief Artist
Balla Rakesh has been associated with Akshara Today since its inception. He has experience working at leading daily newspapers, including two years as a designer at Sakshi and eight years as a designer at Eenadu. He subsequently joined Akshara Today.
Alongside these professionals, desk staff, video editors, graphic designers, videographers, reporters, and other team members have made their own contributions to Akshara Today Digital Media’s journey. Drawing on their experience and expertise, they work tirelessly to take the organisation further forward.
Akshara today Social media Links
Instragram : https://www.instagram.com/aksharatodaytelugu?stkn=ZmMzb2lpZDNnY2h5
Facebook : https://www.facebook.com/share/1Ggm5qLEMe/
Youtube : https://youtube.com/@aksharatodaytelugu?si=VLdbJOfAkp8AekoG
Twitter : https://x.com/AksharaToday
